![]() ![]() Almost immediately after completion, the ship was chartered to Princess, and it was on board the ship, which was marketed as, but again not officially renamed, Princess Carla, that Jeraldine Saunders wrote the first chapters of her nonfiction book The Love Boats. Originally, Compagnie Générale Transatlantique's SS Flandre, the ship had been purchased by Costa in the late 1960s and given a major rebuilding. Princess's third charter ship was none other than Costa's Carla C. In 1969, Princess Italia was used on Alaskan cruises from San Francisco, but by 1973, the charter was canceled, and Italia returned to Europe on charter to Costa Cruise Line. Princess, who marketed the ship as Princess Italia, but never officially renamed her, used the ship to inaugurate their Mexican Riviera cruises out of Los Angeles and did not receive the Princess logo on her funnel until 1967. However, Princess Pat, as she was fondly called, had never been designed for tropical cruising, lacking air-conditioning, and Princess ended her charter in favor of a more purpose-built cruise ship Italia. Princess Cruises began in 1965, when founder Stanley McDonald chartered Canadian Pacific Limited's Alaska cruise ship Princess Patricia for Mexican Riviera cruises from Los Angeles during a time when she would have usually been laid up for the winter. In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series. The line has 15 ships cruising global itineraries that are marketed to both American and international passengers. It was previously a subsidiary of P&O Princess Cruises, and is currently under the Holland America Group within Carnival Corporation & plc, which holds executive control over the Princess Cruises brand. ![]() As of 2021, it is the second largest cruise line by net revenue. The company is incorporated in Bermuda and its headquarters are in Santa Clarita, California. Princess Cruises is an American cruise line owned by Carnival Corporation & plc.
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